This series of shoe concepts were create at One & Co for Chrome, a biking accessories & clothing comapny based in San Francisco. We did a market study, trend research of the targeted user group, in this case the fix gear bike rider community. The idea was to infuse a little fashion and sophistication in a performance oriented shoe by using a mixture of exotic leather, perforated leather, ribbed emboss leahter with color highlights in the stitch and rubber sole.